The Sun:
26% of the suns readers are aged 65+ and a huge 2.7 million of them generally fit in with the ABC1C2 demographic. Over 1.7 million people buy the sun magazine everyday and over 4 million people pick up a copy and read it.
The Times:
The Times on the other hand on sells around 440,000 copies daily which is read buy over 1 million people per day. The times demographic is surprisingly similar to the sun's despite being entirely different types of newspapers with the times being a broadsheet and the sun being a tabloid. These newspapers are generally considered to have very different audiences.
Surprisingly they both have a demographic of ABC1C2 and most of these people, 34%, seem to be aged 65 and up. This is probably due to both having a broad audience, which is most likely due to the many formats both newspapers have. Older readers are more likely to pick up a physical copy with 1,093,000 adults picking up a copy of the times daily, with 152,000 of them being in the C2DE demographic and 941,000 being in the ABC1 demographic. People who read The Sun roughly pick up around 4,316,000 copies daily with most of their readership falling into the C2DE demographic with 2,910,000 people which is around a 94% increase compared to The Times. The sun also tends to have a larger mobile/smartphone readership than The Times with around 13,903,013 unique monthly users compared to The Times only having around 1,098,051 unique monthly users. This could be due to more young people preferring to read on a mobile/smart phone as well as the larger circulation The Sun has.
With The Times target audience in mind the overall tone of the newspaper being more professional and formal where as the The Sun tends to use more bright colours and bold text and has more of a informal tone that would be more appealing to a younger readership. The Sun also tends to use insensitive tag lines in their headlines such a 'whodunnit murder' where as The Times tends to take a more serious and direct approach. The Sun also tends to use more pictures than words, this could be due to The Sun's audience being regarded as more working class compared to The Times. The Sun newspaper also tends to be more sensationalist than The Times and will provide a shorter and more basic breakdown of the article with less text and facts.
The Font of The Times generally tends to be in either Times New Roman or Times Modern where as The Sun tends to use fonts like Helvetica and Franklin Gothic this could be because generally Times New Roman and Times Modern are seen as more professional and formal.
As the The Times is a broadsheet/ Compact newspaper and The Sun is a tabloid the headlines for The Times tend to be bold and concise with the use of basic colours and The Sun tends to use more sensationalist bold headlines that are eye catching and use the most interesting or bizarre facts about the article such as 'chicken shaped ceramic pot' to grab the reader attention.
Code and Conventions
Code are signs that create meaning and can be technical or symbolic. Technical codes are how equipment is used to tell a story such as pictures these are often direct and don't have a deeper meaning where as symbolic codes tend to have a deeper meaning and an emotive basis.
Conventions tend to be an accepted way of doing things. In newspapers this is generally is citing the author, giving credit, using quotes in an article and using headlines and images to make the article more appealing to the audience. The Sun conventions tend to be a large bold headline that highlights key points in the article followed by a large picture where as The Times conventions tend to be a direct and clear headline that is often followed by a byline and who the article is written by. These are often done in a way that would appeal to the target audience.
Semiotics is the study of signs and is all about evoking a response from the audience. It underlines all forms of communications, started of with just the study of books but has branched out into all forms of media and communications. Theses can be facial expressions, gestures, poetry, rituals, clothes, food, music, morse code, marketing, commercials, films. There are many different types of semiotics these are: Denotations which is a list and tend to be obvious and the very basics. Connotations are adding meaning to something simple and looking more into it.
Semiotics can be different in advertisements and they can use semiotics to add meaning behind there advert to evoke a response. This can be through the use of images, colour etc.
Icons are perceived as resembling or illustrating the signified these can be visual representations such as drawings that are icons of the signified or connotations.
signifier - (denotations)
the signifier is the thing its self
signified - (connotations)
what we are thinking about in our brain - different for everyone (independent to the reader)
Index-
An index is a factual or connection that points towards an object. The can relate to the image but we can relate e.g.- smoke and fire, wet roads and rain, paw prints and animals
Symbol-
A symbol is a arbitrary relationship between the signifier and the signified. Symbols are learnt and agreed upon and have a basis on previous experiences and learnt behaviours.
Mood Boards for Readership
I created this magazine ' Nature Daily' for The Times Newspaper. I chose to use a simple colour scheme to mimic The Times using only black, white and a small amount of orange/yellow. I chose to make it more academic so that it would appeal more towards The Times demographic. I based it off a national geographic magazine as the readership is similar.
I created this magazine for The Sun newspaper and used the same master head style of The Sun with the use of red which is common in many tabloids. I chose to stick with the theme of TV as many of the readers of The Sun tend to also be the people who watch shows such as hollyoaks and are interested in celebrity gossip. I chose to use more colour in this magazine to keep it eye catching and to mimic the style of The Sun newspaper.
I believe New UK should use my magazine as they fit with appropriate newspaper demographic and audience so they would be successful in their newspapers. The style of both magazines fits in with their appropriate newspapers as they both carry over the style and keep within the themes.
New UK could test the appropriateness of the magazine by conducting focus groups and questionnaires with members of the public.
Focus Groups:
This is where a group of people from a variety of demographics are given a product to review and give their feedback on the item. This is particularly useful for when you are trying to find which audience would be most appropriate. This is also qualitative data so it is better for understanding how it made people feel and it is easier to generalise to a larger population.
Questionnaires:
Questionnaires are often useful when finding out audiences and if they like the product. These are the quickest and easiest way of collecting data but can be hard to understand any emotional response from questionnaires as they are often quantitative data rather than qualitative so it is hard to see how the audience genuinely responds making it hard to generalise.
The Times:
The Times on the other hand on sells around 440,000 copies daily which is read buy over 1 million people per day. The times demographic is surprisingly similar to the sun's despite being entirely different types of newspapers with the times being a broadsheet and the sun being a tabloid. These newspapers are generally considered to have very different audiences.
Surprisingly they both have a demographic of ABC1C2 and most of these people, 34%, seem to be aged 65 and up. This is probably due to both having a broad audience, which is most likely due to the many formats both newspapers have. Older readers are more likely to pick up a physical copy with 1,093,000 adults picking up a copy of the times daily, with 152,000 of them being in the C2DE demographic and 941,000 being in the ABC1 demographic. People who read The Sun roughly pick up around 4,316,000 copies daily with most of their readership falling into the C2DE demographic with 2,910,000 people which is around a 94% increase compared to The Times. The sun also tends to have a larger mobile/smartphone readership than The Times with around 13,903,013 unique monthly users compared to The Times only having around 1,098,051 unique monthly users. This could be due to more young people preferring to read on a mobile/smart phone as well as the larger circulation The Sun has.
With The Times target audience in mind the overall tone of the newspaper being more professional and formal where as the The Sun tends to use more bright colours and bold text and has more of a informal tone that would be more appealing to a younger readership. The Sun also tends to use insensitive tag lines in their headlines such a 'whodunnit murder' where as The Times tends to take a more serious and direct approach. The Sun also tends to use more pictures than words, this could be due to The Sun's audience being regarded as more working class compared to The Times. The Sun newspaper also tends to be more sensationalist than The Times and will provide a shorter and more basic breakdown of the article with less text and facts.
The Font of The Times generally tends to be in either Times New Roman or Times Modern where as The Sun tends to use fonts like Helvetica and Franklin Gothic this could be because generally Times New Roman and Times Modern are seen as more professional and formal.
As the The Times is a broadsheet/ Compact newspaper and The Sun is a tabloid the headlines for The Times tend to be bold and concise with the use of basic colours and The Sun tends to use more sensationalist bold headlines that are eye catching and use the most interesting or bizarre facts about the article such as 'chicken shaped ceramic pot' to grab the reader attention.
Code and Conventions
Code are signs that create meaning and can be technical or symbolic. Technical codes are how equipment is used to tell a story such as pictures these are often direct and don't have a deeper meaning where as symbolic codes tend to have a deeper meaning and an emotive basis.
Conventions tend to be an accepted way of doing things. In newspapers this is generally is citing the author, giving credit, using quotes in an article and using headlines and images to make the article more appealing to the audience. The Sun conventions tend to be a large bold headline that highlights key points in the article followed by a large picture where as The Times conventions tend to be a direct and clear headline that is often followed by a byline and who the article is written by. These are often done in a way that would appeal to the target audience.
Semiotics is the study of signs and is all about evoking a response from the audience. It underlines all forms of communications, started of with just the study of books but has branched out into all forms of media and communications. Theses can be facial expressions, gestures, poetry, rituals, clothes, food, music, morse code, marketing, commercials, films. There are many different types of semiotics these are: Denotations which is a list and tend to be obvious and the very basics. Connotations are adding meaning to something simple and looking more into it.
Semiotics can be different in advertisements and they can use semiotics to add meaning behind there advert to evoke a response. This can be through the use of images, colour etc.
Icons are perceived as resembling or illustrating the signified these can be visual representations such as drawings that are icons of the signified or connotations.
signifier - (denotations)
the signifier is the thing its self
signified - (connotations)
what we are thinking about in our brain - different for everyone (independent to the reader)
Index-
An index is a factual or connection that points towards an object. The can relate to the image but we can relate e.g.- smoke and fire, wet roads and rain, paw prints and animals
Symbol-
A symbol is a arbitrary relationship between the signifier and the signified. Symbols are learnt and agreed upon and have a basis on previous experiences and learnt behaviours.
Mood Boards for Readership
I created this magazine ' Nature Daily' for The Times Newspaper. I chose to use a simple colour scheme to mimic The Times using only black, white and a small amount of orange/yellow. I chose to make it more academic so that it would appeal more towards The Times demographic. I based it off a national geographic magazine as the readership is similar.
I created this magazine for The Sun newspaper and used the same master head style of The Sun with the use of red which is common in many tabloids. I chose to stick with the theme of TV as many of the readers of The Sun tend to also be the people who watch shows such as hollyoaks and are interested in celebrity gossip. I chose to use more colour in this magazine to keep it eye catching and to mimic the style of The Sun newspaper.
I believe New UK should use my magazine as they fit with appropriate newspaper demographic and audience so they would be successful in their newspapers. The style of both magazines fits in with their appropriate newspapers as they both carry over the style and keep within the themes.
New UK could test the appropriateness of the magazine by conducting focus groups and questionnaires with members of the public.
Focus Groups:
This is where a group of people from a variety of demographics are given a product to review and give their feedback on the item. This is particularly useful for when you are trying to find which audience would be most appropriate. This is also qualitative data so it is better for understanding how it made people feel and it is easier to generalise to a larger population.
Questionnaires:
Questionnaires are often useful when finding out audiences and if they like the product. These are the quickest and easiest way of collecting data but can be hard to understand any emotional response from questionnaires as they are often quantitative data rather than qualitative so it is hard to see how the audience genuinely responds making it hard to generalise.